Dr. Hildebrandt was elected as CPA President Elect.
for the term of 2010-2011


Campaign Platform for 2010 President Elect

How can we move CPA forward in these difficult times?  The Presidential Summit on the Future of Psychology Practice, held May 14-17, in San Antonio, Texas, came up with interesting ideas that can be applied to California, the largest state psychological association in the U.S.

The questions they asked are useful for CPA to consider with the goal of making the Association the go-to group for health/mental health issues:

  1. “Opportunities for future practice to meet the needs of a diverse public.
  2. “Priorities for psychologist practitioners in private and public settings.
  3. “Resources needed to address the priorities effectively.
  4. “Partnerships and roles to implement the priorities.”

According to James Bray, 2009 APA President, et al., Outcomes from the work at the Summit were:

  1. “Practitioners are still being trained for the "first curve" -- traditional practice.  To thrive in the future, psychologists will need to redefine training and take advantages of new practice opportunities outside of traditional psychotherapy practice.  That doesn't mean foregoing all the wonderful ways psychologists are currently trained, but it does mean adding new elements, skills, embracing best practices and getting interdisciplinary training.
  2. “The need to collaborate in primary care. As summit speaker Frank DeGruy, MD, said, 'Mental health care cannot be divorced from primary medical care, and all attempts to do so are doomed to failure.'
  3. “The need to be accountable. Whether we like it or not, there are changes in health care payments and reimbursements that require practitioners to demonstrate accountability for their work.
  4. “Health promotion and prevention.  The focus on primary care also opens opportunities for prevention of health problems and enhancing the health of our population.  Many chronic health problems, such as diabetes, hypertension, obesity, are caused by psychosocial and life-style problems.
  5. “Creating and nurturing partners for change.” 

How does this apply to California in these tough times?  As James Surowiecki noted in the April 20th New Yorker Financial Page (p.35), what we have been doing is what all Associations have had to do – “rein in expenses and cut back on programs” in order to balance budgets and survive, which is what Post cereals did to survive in the Great Depression.  I think what we need to do is act like Kellogg cereals which doubled their ad budget during those years and ultimately scored big with an increase in profits of 30%.  Apple had iPod during the 2001 recession, Texas Instruments brought out the transistor radio during the 1954 recession.  According to Surowiecki, “Companies have to worry about sinking the boat (wrecking the company by making a bad bet) or missing the boat (letting a great opportunity pass).  Today, most companies are far more worried about sinking the boat than about missing it.”  That’s why the opportunity to do what Kellogg did exists.

When I was Chair of Division I in 2006, we approved use of funds for Sections, which to date, have included Health Psychology, Neuropsychology, Forensics, and soon Psychoanalysis.  All of these have given a home to those who are looking for a place in CPA.  The Health Psychology Section is holding a conference on November 8th in Northern California in conjunction with CPA’s CE Committee.  Under Dr. David Lechuga’s leadership we now have a Neuropsych Division which has been successful in bringing in new members.

I am now proposing a CPA inter-divisional summit for 2011 to evaluate opportunities, much like we did in Division I when I was chair and establish concrete goals which will bring in members (increase revenue), move the Association forward in its advocacy efforts, which members say is the number one reason they join CPA, and make CPA the go-to group for health/mental health issues.

For example, Division VII is currently looking at health disparities among underserved populations as a way to move the prescriptive authority agenda forward.  Division V will be looking at both continuing education in psychopharmacology and advocating for prescriptive authority.  Other areas of overlap include training psychologists to work in the public sector and primary care.  There are numerous opportunities to form partnerships among all of the Divisions and work together for the benefit of the entire Association. At the very least we now have named five divisions  -- Practice, Training, Public Sector, Psychopharmacology, Public Interest -- which could be pooling resources and effort to work together in order to advance division and CPA goals. 

In David Leonhardt's interview of President Obama in May 3rd  NY Times Magazine article “After the Recession,” Obama said, "Part of my job ...is to bridge that gap between the status quo and what we know we have to do for our future."  I believe that I have the experience to bridge the gap as President of CPA.   I have been called the triple A candidate, bringing experience in Advocacy, Awareness, and Administrative skill and leadership.